In November 2013 the company I am working for—named »N-CODING«—celebrated its 13th anniversary. As a gift for this occasion I came up with the idea of creating an explanatory videoclip, taking each letter of the firm’s name and relating it to an aspect of the company, such as »D stands for dialog«. Since »N-CODING« is not a frumpy advertising agency and likes to be frisky and sometimes wacky, I chose toillustrate, animate, and film kind of weird situations and scenes which give away the spirit and meaning of »N-CODING«.